Today we released that we were on a study trip and needed to develop a concept for Harvest of Hope. We had to present our keynote today and worked all morning to create an amazing concept.
The Cape Town Game!
May the roots be ever in your flavour.
When harvest of hope explained their situation 4 days ago we immediately noticed that the largest challenge was the lack of knowledge from the surrounding community. The other inhabitants of the townships don’t know how healthy and rich of flavours the veggies that are cultivated at their farm are. Therefore we see an opportunity to share this knowledge to everyone.
The statement may the roots be ever in your flavour has a deeper meaning. Nowadays we see al lot of western influence on Africa. We think its important that we keep the African culture alive by staying true to the norms and values.
Nelson Mandela once said, “Our children are our greatest treasure. They are our future”. And he was right indeed children are the future. They are curious, learn fast and share their knowledge with friends and family. Therefore children are the ideal communication channel; teach them how to cultivate, how healthy the veggies are and how delicious they taste. They will spread the word to their surrounding, creating awareness for everyone.
So how are we going to bring this knowledge to them? With the use of trends! In Europe we have a trend called gamification its about bringing game mechanics to a none game environment. And one thing we noticed here in South Africa is the love for competitive team sport, soccer in general. Therefore we believe gamification will also fit the South African nation.
Welcome to the Cape Town Games!
Where different children compete with each other by growing crops, learning the difference between organic and non-organic vegetables and most important have fun! It is all about different challenges around Urban Farming, by growing your own vegetables. Because there are different stages of a plant, each stage requires a different score. These scores will have a stimulating competitive element for the children. With a price at the end to motivate them joining the competition.
Having fun is also about being creative for example, to paint. Research has shown that collaborating is a good thing for Harvest of Hope. Last week we met Juma, he is an entrepreneur who gives among other things Art Tours through Townships. The connection he has with the township people is incredible.
Because pictures say so much more than words, the idea is to make a mural on the wall by Harvest of Hope. This mural will be inspiring and be the education and communication for The Cape Town Games. Juma could create this, because he is also an artist.
This was also the text we presented during our keynote for harvest of hope. They where very enthusiastic and had many new ideas on how to improve their concept.
This entry was posted in Cape Town, Travel